Platform Maintenance

This guide covers routine maintenance tasks for TEEI’s technical staff.

Quarterly Checklist

Google Ad Grant Compliance

Account CTR >= 5% (suspension risk if below)
All ad sitelinks resolve to 200 (curl each)
All conversion labels show “Active” status
No campaigns with zero impressions for 30+ days
Business name asset is “The Educational Equality Institute”
Negative keyword list current

Platform Profile Audit

After any URL change on the main website:

Benevity profile — verify donation URL
YourCause profile — verify programme URLs
CyberGrants profile — verify URLs
Alaya profile — verify URLs
GlobalGiving profile — verify URLs
GuideStar/Candid — verify profile data current

Donation Flow Verification

/donate/ returns 200
FundraiseUp widget loads without errors
“Donation Complete” conversion label fires on test donation

SEO and Indexing

Check Google Search Console for crawl errors
Submit new pages/sitemaps after any deployment
Verify new pages indexed within 2 weeks of launch

URL Verification Commands

# Check a single URL
curl -sI https://theeducationalequalityinstitute.org/donate/ | head -3

# Check redirect target
curl -sL -o /dev/null -w "%{http_code} %{url_effective}" https://old-url

# Batch check
for url in \
  "https://theeducationalequalityinstitute.org/volunteer/" \
  "https://theeducationalequalityinstitute.org/donate/"; do
  CODE=$(curl -sI "$url" | head -1 | grep -oP '\d{3}')
  echo "$CODE $url"
done

Known Infrastructure

Provider	What	Monthly Cost
AWS S3	Video/media storage (~20.5 TB)	~$4,500
Cloudflare Pages	All web deployments	Free/small
Turso	libSQL database	Scaler plan
Resend	Transactional email	Small