Main Website Overview
Main Website
URL: theeducationalequalityinstitute.org
The main website is the public-facing entry point for all TEEI audiences: donors, volunteers, corporate partners, and programme participants.
Key Pages
| Page | Purpose |
|---|---|
| Homepage | Brand, mission, impact, calls to action |
| /donate/ | FundraiseUp donation embed |
| /volunteer/ | Volunteer signup and programme overview |
| /mentors-for-ukraine/ | Programme landing page |
| /language-connect/ | Language programme landing page |
| /programmes/ | Programme directory |
| /for/[company]/ | ABM landing pages for corporate prospects |
| Blog (7 hubs) | Content marketing, SEO, thought leadership |
Google Ad Grant
The main website is the primary landing destination for the Google Ad Grant ($10,000/month). All ad groups must point to live pages with matching content.
Conversion labels tracked:
- Mentor CTA Click
- Mentee CTA Click
- Newsletter Signup
- Contact Form Submit
- Language Course Signup
- Donation Complete
- Volunteer Signup
SEO Status
As of early 2026, only 10 of 191 pages are indexed by Google. Indexing improvement is an active priority.